ListarUTDT - Investigación y publicaciones por tema "Relationship Marketing"

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    • Exchange relationships in consumer markets? 

      Pels, Jaqueline (Universidad Torcuato Di Tella, 1997-09)
      Since the mid-l 960s. the marketing management school has dominated research in marketing. For Them, exchanges are exchange transactions. In the late 70's and early R0's, the IMP group and the Nordic School of Services ...

    • Traditional & Relationship Marketing can coexist: The BGH-Motorola research case study 1991-1995 

      Pels, Jaqueline (Universidad Torcuato Di Tella, 1997-09)
      This is the case study of a turn around of managerial practices within a division of a large Argentine company, during 1994/5. The division goes: from a reactive to a proactive attitude, from an unstructured sales policy ...