Browsing Escuela de Negocios by Author "Barbagallo, Lionel"
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Predictive Customer Lifetime value modeling: Improving customer engagement and business performance
Delgado, Matías M. (Universidad Torcuato Di Tella, 2023)CookUnity, a meal subscription service, has witnessed substantial annual revenue growth over the past three years. However, this growth has primarily been driven by the acquisition of new users to expand the customer base, ...