Browsing Universidad Torcuato Di Tella by Author "Calviello Crusella, Chiara"
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Reaction Prediction: The Case of Tweets from Luxury Fashion Brands
Calviello Crusella, Chiara (Universidad Torcuato Di Tella, 2023)Social media platforms represent an essential tool for both consumers and marketers. Meanwhile, luxury fashion brands play a key role in fashion, one of the most important industries of the world economy. Despite assumptions ...