ListarWorking Papers por tema "Comercio"
Mostrando ítems 1-1 de 1
-
Actor’s exchange paradigms and their impact on the choice of marketing models
(Universidad Torcuato Di Tella, 1997-09)The on going debate on whether the traditional marketing mix model is out dated, incomplete, insufficient and/or limited was initially launched by academics belonging lo the IMP group and/or the service school of marketing. ...