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Psychological Reactance: Background music when promoting Spotify brand and consumer behaviour
(2021)
During the 21st century, the way in which music is commercialized and consumed
has been completely reshaped. In light of the technological advances taking place
during the last decades, music consumption has become ...
Monetization opportunity sizing of YouTube Trending: Causal inference modeling and counterfactual analysis with YouTube public API data
(2021)
YouTube es la plataforma de vídeos más grande, popular e importante del mundo. Recibe
millones de visitas diarias que generan miles de millones de dólares en ingresos publicitarios
que se dividen entre YouTube y los ...