Listar por autor "Leguizamón Maurette, Juan Martín"
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Psychological Reactance: Background music when promoting Spotify brand and consumer behaviour
Leguizamón Maurette, Juan Martín (2021)During the 21st century, the way in which music is commercialized and consumed has been completely reshaped. In light of the technological advances taking place during the last decades, music consumption has become ...